People get a lot of email these days. On top of personal messages, there are group mailing lists, social network notifications, credit card statements, newsletters you might have signed up for, and promotional email from a shopping site you used once months ago. Gmail’s filters and labelswere invented to help manage the deluge, but while I have about 100 filters that triage and label my incoming mail, most of my friends and family have all their messages in a giant unfiltered inbox.
Last year, we launched Priority Inbox to automatically sort incoming email and help you focus on the messages that matter most. Today, we're launching a complementary feature in Gmail Labs called Smart Labels, which helps you classify and organize your email. Once you turn it on from theLabs tab in Settings, Smart Labels automatically categorizes incoming Bulk, Notification and Forum messages, and labels them as such. “Bulk” mail includes any kind of mass mailing (such as newsletters and promotional email) and gets filtered out of your inbox by default (where you can easily read it later), “Notifications” are messages sent to you directly (like account statements and receipts), and email from group mailing lists gets labeled as “Forums.”